Sales Funnel

A sales funnel represents the journey potential customers go through from the first point of contact with a business to making a purchase. It is divided into stages that often include awareness, interest, decision, and action. The top of the funnel (TOFU) focuses on attracting leads through marketing efforts like content and social media. The middle (MOFU) involves nurturing those leads with targeted content and engagement, while the bottom (BOFU) aims at converting leads into paying customers through direct sales efforts. The sales funnel is essential for guiding prospects through each stage and ensuring effective communication to maximize conversions.