Glossary

Glossary

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B

Bottom of the Funnel (BOFU)

BANT

Buyer Persona

B2B Lead Generation

B2C Lead Generation

C

Cost Per Acquisition (CPA)

Customer Lifecycle

Cold Lead

Conversion Path

Customer Relationship Management (CRM)

Cost Per Lead (CPL)

Call-to-Action (CTA)

Churn Rate

Conversion Rate

D

Drip Campaign

F

Form Abandonment

G

Gated Content

H

Hot Lead

I

Inbound Leads

L

Lead

Lead Generation

Lead Handoff

Lead Generation Campaign

Lead Acquisition

Lead Qualification Process

Lead Source

Lead Capture Page

Lead Database

Lead Generation Funnel

Lead Segmentation

Lead Capture Form

L

Lead Dumping

Lead Scoring

Lead Flow

Lead Nurturing

Lead Warm-Up

Lead Attribution

Lead Magnet

Lead Scrubbing

Lead Enrichment

Lead Velocity Rate (LVR)

Landing Page

M

Marketing Automation

Multichannel Lead Generation

MQL to SQL Conversion Rate

Middle of the Funnel (MOFU)

O

Outbound Leads

Opt-in

P

Pipeline Stages

Prospect

Q

Qualified Lead

R

Remarketing

S

Sales Pipeline

Sales Funnel

Sales Development Representative (SDR)

T

Top of the Funnel (TOFU)

W

Warm Lead