Pipeline Stages

Pipeline stages represent the different phases that a lead or prospect goes through before becoming a customer. These stages vary depending on the business, but common stages include lead generation, lead nurturing, qualification, proposal, negotiation, and closing. Each stage reflects a level of progression in the relationship between the business and the potential customer.

Managing pipeline stages helps sales teams track the status of each lead, prioritize outreach, and forecast future revenue. Effective pipeline management ensures that no leads fall through the cracks and that each prospect is moved efficiently through the sales process, increasing the chances of conversion.