Customer Lifecycle

The customer lifecycle refers to the journey a customer takes from the initial awareness of a product or service to becoming a loyal, repeat buyer. The stages of the customer lifecycle typically include awareness, consideration, decision, purchase, and post-purchase engagement. 

Lead generation primarily focuses on the early stages, where businesses attract and nurture leads through marketing efforts. However, post-purchase activities like customer support, loyalty programs, and follow-up communications are equally important in retaining customers and encouraging repeat business. By understanding the customer lifecycle, businesses can develop targeted strategies for each stage, improving both customer acquisition and retention.