Middle of the Funnel (MOFU)

Middle of the funnel (MOFU) is the consideration stage in the buyer’s journey, where leads are evaluating their options and gathering more information about a product or service. At this stage, leads are aware of their problem or need and are actively researching potential solutions. 

MOFU strategies focus on nurturing leads through more in-depth content such as case studies, webinars, and product demonstrations. The goal is to build trust, answer questions, and show how your offering can solve their problem. Effective MOFU marketing guides leads further down the funnel, preparing them for the next stage of making a purchasing decision.