Lead Flow

Lead flow refers to the movement and management of leads as they progress through the sales funnel, from the initial point of contact to conversion. It includes tracking where leads enter the funnel, how they are nurtured, and when they are passed to sales for further engagement.

 A healthy lead flow ensures that leads are efficiently guided through the funnel without delays or bottlenecks, improving overall conversion rates. Lead flow management is critical for optimizing marketing and sales efforts, as it helps teams prioritize leads based on their stage in the funnel and ensures that no leads are lost or neglected.