Churn Rate

Churn rate refers to the percentage of customers who stop using a company’s product or service over a given period. In lead generation, churn rate is often used in subscription-based or recurring revenue models to measure customer retention. A high churn rate indicates that a business is losing a significant portion of its customer base, which can impact growth and profitability.

Understanding the reasons for churn, such as poor customer service or unmet expectations, is crucial for improving retention strategies. Reducing churn often involves improving customer engagement, offering better support, and ensuring that customers receive ongoing value from the product or service.