Conversion Path

A conversion path is the series of steps a visitor takes on a website to complete a desired action, such as signing up for a newsletter, downloading an eBook, or making a purchase. The path typically includes several touchpoints, such as landing pages, CTAs, forms, and thank-you pages.

 Understanding the conversion path helps businesses optimize the user experience to increase the chances of converting visitors into leads or customers. For example, improving the clarity of a CTA or reducing friction in the lead capture form can enhance the effectiveness of the conversion path, leading to higher conversion rates.