Cost Per Lead (CPL)

Cost Per Lead (CPL) is a metric that calculates how much it costs a business to acquire a new lead. It is calculated by dividing the total marketing spend by the number of leads generated during a campaign. CPL is a key performance indicator (KPI) in lead generation and helps businesses assess the cost-effectiveness of their marketing efforts.

 For example, if a company spends $1,000 on a marketing campaign and generates 50 leads, the CPL is $20. A lower CPL indicates greater efficiency in generating leads, while a higher CPL may suggest the need for campaign adjustments to reduce costs.