Lead Acquisition

Lead acquisition is the process of gathering contact information from potential customers, typically through marketing efforts like landing pages, social media, content marketing, and paid advertising. It is the first step in the lead generation funnel, where businesses attract visitors to their website or campaign and convert them into leads by offering something of value (e.g., downloadable content or free trials).

 The goal of lead acquisition is to grow the lead database with individuals who show interest in a product or service. Once acquired, these leads are often nurtured through email campaigns, content marketing, or direct outreach to convert them into customers.