Lead Capture Form

A lead capture form is an online form used to collect contact information from visitors in exchange for something valuable, such as an eBook, discount, or free consultation. These forms typically ask for basic details like name, email address, and phone number. Lead capture forms are placed on landing pages or within website content and play a crucial role in converting website visitors into leads. Effective lead capture forms are simple, concise, and aligned with a clear call-to-action (CTA). Reducing the number of fields and offering a compelling incentive can improve form completion rates and help businesses grow their lead database.