Lead Generation Funnel

A lead generation funnel is a specific type of sales funnel that focuses on attracting, nurturing, and converting potential customers into leads. The funnel starts with generating awareness through tactics like SEO, social media, and content marketing to attract visitors. 

Once visitors engage with the content (e.g., download a resource or sign up for a newsletter), they become leads. The next stages involve nurturing these leads through targeted email campaigns or personalized offers to guide them through the sales funnel. The goal of the lead generation funnel is to convert as many visitors into leads and then move them toward making a purchase..