Lead Velocity Rate (LVR)

Lead Velocity Rate (LVR) measures the rate at which qualified leads are growing month-over-month. It is a crucial metric for businesses focused on long-term growth, especially in SaaS and subscription-based models.

LVR is calculated by comparing the number of qualified leads in the current month to the number of qualified leads in the previous month, allowing businesses to gauge whether their lead generation efforts are improving. 

A positive LVR indicates that the sales pipeline is growing, which can predict future revenue growth. Monitoring LVR helps businesses assess the effectiveness of their marketing campaigns and optimize strategies for sustainable growth.