Lead Warm-Up

Lead warmup is the process of engaging and nurturing cold or unengaged leads to build trust, interest, and readiness for further sales outreach. This process often involves sending relevant content, personalized emails, or targeted offers to re-engage leads who may not be actively considering a purchase.

 The goal of lead warmup is to gradually move cold leads from the top of the funnel (TOFU) to the middle (MOFU), making them more receptive to sales conversations. Warmed-up leads are more likely to respond positively to outreach efforts, improving the chances of conversion and helping businesses maximize the potential of their lead database.