Warm Lead

A warm lead is a prospect who has shown some level of interest in a business’s product or service, either by interacting with content, subscribing to a newsletter, or engaging on social media. These leads are considered “warm” because they are already familiar with the business and have taken preliminary steps toward a purchase.

 Warm leads typically require less nurturing than cold leads but are not yet ready for a sales pitch. The goal is to keep warm leads engaged with helpful content, personalized offers, and ongoing communication to move them further down the sales funnel toward becoming customers.