Lead Generation

Lead generation is the process of attracting and capturing potential customers’ interest in a product or service to convert them into leads, typically for sales purposes. This process is crucial for building a pipeline of potential buyers who may eventually convert into paying customers. Common lead generation tactics include content marketing, SEO, email marketing, social media campaigns, and paid advertisements.

 The goal of lead generation is to gather contact details, such as names and email addresses, which can then be used to nurture leads through the sales funnel. Successful lead generation helps businesses grow by providing a steady stream of interested prospects.