Customer Relationship Management (CRM)

Customer Relationship Management (CRM) refers to the tools, technologies, and strategies businesses use to manage and analyze customer interactions throughout the customer lifecycle. A CRM system stores customer and lead data, tracks interactions (e.g., emails, phone calls, meetings), and automates tasks like follow-ups and lead nurturing. CRMs are critical for improving relationships with customers, increasing sales, and streamlining communication between sales and marketing teams. Popular CRM platforms include Salesforce, HubSpot, and Zoho. By having a centralized system, businesses can ensure they are effectively tracking prospects, managing leads, and maintaining relationships with existing customers for long-term retention.