Hot Lead

A hot lead is a prospect who has shown clear intent to purchase and is ready for immediate follow-up by the sales team. These leads are highly engaged, have completed significant actions such as requesting a quote or demo, and meet the necessary qualifications in terms of budget, authority, and need. 

Hot leads are considered sales-ready, and businesses should prioritize these leads for direct outreach. By recognizing and acting quickly on hot leads, sales teams can close deals faster and increase overall conversion rates. Lead scoring systems often help identify hot leads by tracking user behavior and engagement levels.