Lead Source

A lead source refers to the channel or method through which a potential customer discovers a business and becomes a lead. Common lead sources include search engines, social media platforms, referral traffic, paid ads, email marketing, and direct visits to your website. Identifying lead sources is critical for measuring the effectiveness of different marketing campaigns and strategies.

By tracking where leads come from, businesses can allocate resources more effectively, focusing on channels that produce the most valuable or qualified leads. Understanding lead sources also helps in optimizing marketing efforts, ensuring that budget and time are spent on the channels that drive the highest conversions.