Top of the Funnel (TOFU)

Top of the funnel (TOFU) refers to the awareness stage of the buyer’s journey, where potential customers first become aware of a business, product, or service. At this stage, the focus is on attracting a wide audience and generating interest through content like blog posts, social media, webinars, and SEO. 

The goal of TOFU marketing is to educate potential leads and raise brand awareness, encouraging them to engage further. Since leads at the TOFU stage are just starting their journey, it’s important to provide value without pushing for a sale too early. TOFU strategies are essential for building a strong pipeline of leads.