B2B Lead Generation

B2B (Business-to-Business) lead generation focuses on attracting potential customers who are other businesses, rather than individual consumers (B2C). B2B lead generation typically involves longer sales cycles, multiple decision-makers, and higher-value transactions. Common tactics include LinkedIn outreach, content marketing, webinars, SEO, and account-based marketing. 

B2B companies often use lead magnets like whitepapers, case studies, or industry reports to capture contact information. Once leads are generated, they are nurtured with targeted content and follow-up to move them through the sales funnel. B2B lead generation requires a strategic approach to reach key decision-makers and build long-term business relationships.