BANT

BANT stands for Budget, Authority, Need, and Timing—a lead qualification framework used to determine whether a lead is a good fit for your product or service.

• Budget: Does the lead have the financial resources to afford your solution?
• Authority: Is the lead the decision-maker or do they influence purchasing decisions?
• Need: Does the lead have a clear need for your product or service?
• Timing: Is the lead ready to make a purchase within a reasonable timeframe?

BANT helps sales teams prioritize leads by evaluating their readiness to buy and ensuring that the most qualified leads are pursued, improving overall conversion rates.