Buyer Persona

A buyer persona is a semi-fictional representation of a company’s ideal customer, based on real data and research. It includes detailed information about the customer’s demographics, behavior patterns, motivations, challenges, and purchasing decisions. 

Businesses create buyer personas to tailor their marketing and sales strategies to specific customer segments. For example, a B2B company may have buyer personas for decision-makers such as CEOs, marketing managers, or IT directors. By understanding the needs and pain points of each persona, businesses can craft more relevant content, offers, and campaigns that resonate with their target audience, leading to more effective lead generation and higher conversion rates.