Drip Campaign

A drip campaign is an automated marketing strategy that sends a series of pre-written emails or messages to leads over time. These emails are triggered based on the recipient’s actions or behaviors, such as signing up for a newsletter, downloading a resource, or abandoning a cart. 

The purpose of a drip campaign is to nurture leads, providing them with valuable information and gently guiding them through the sales funnel. Drip campaigns are highly effective because they keep leads engaged without overwhelming them. They can be personalized based on the recipient’s interests, increasing the chances of conversion as the lead receives content tailored to their needs.