Gated Content

Gated content refers to high-value content that requires users to provide their contact information, such as an email address, before gaining access. Examples of gated content include eBooks, whitepapers, webinars, case studies, and exclusive research reports. The purpose of gated content is to capture leads by offering valuable resources that appeal to your target audience.

 Gating content allows businesses to grow their lead database while also identifying prospects who are highly interested in the topic. While gated content is effective for lead generation, businesses must ensure the perceived value of the content justifies the exchange of personal information.