Landing Page

A landing page is a standalone web page designed for a specific marketing or advertising campaign, with the primary goal of capturing lead information. Visitors are directed to landing pages after clicking on a link from an ad, email, or social media post. Unlike a homepage or regular website page, a landing page has a single call-to-action (CTA) and minimal distractions to maximize conversions. Effective landing pages feature compelling headlines, persuasive content, and a clear, easy-to-use form for capturing leads. They are crucial for turning website traffic into leads and are often used in conjunction with paid advertising or email marketing campaigns.