Lead Capture Page

A lead capture page is a web page specifically designed to collect information from visitors in exchange for something of value, such as an eBook, whitepaper, or free trial. It’s often a landing page with a clear call-to-action (CTA) and a form that asks visitors to submit their details (e.g., name, email, phone number). 

These pages are essential for converting website visitors into leads. The design of a lead capture page should be simple, with minimal distractions, focusing on the value of the offer and encouraging visitors to take action. Effective lead capture pages are concise, provide a compelling offer, and feature a clear CTA to drive conversions.