Lead Handoff

Lead handoff refers to the transfer of a lead from the marketing team to the sales team after it has been qualified. This transition occurs once a lead has shown enough interest and engagement to be considered sales-ready. Effective lead handoff ensures that the sales team is well-informed about the lead’s interests, pain points, and previous interactions with the company. 

To facilitate a smooth lead handoff, marketing teams often provide detailed information such as lead scores, content they’ve engaged with, and key insights from prior interactions. A successful handoff prevents leads from falling through the cracks and increases the likelihood of closing a deal.