Lead Qualification Process

The lead qualification process is a series of steps used to determine whether a potential customer is a good fit for a company’s product or service. This process involves evaluating leads based on various criteria, such as their level of interest, budget, company size, and readiness to make a purchase.

 Leads are typically classified into Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs), with the latter being passed on to the sales team for further engagement. Lead qualification ensures that sales teams focus their efforts on high-value prospects, improving conversion rates and overall sales efficiency. Common methods for lead qualification include lead scoring and frameworks like BANT (Budget, Authority, Need, Timing).