Lead Scoring

Lead scoring is a system used to rank and prioritize leads based on their likelihood to convert into paying customers. This is done by assigning numerical values (or “scores”) to leads based on various factors, such as their behavior (e.g., visiting key pages, downloading content) or demographic information (e.g., job title, company size). The higher the score, the more likely the lead is to be sales-ready. Lead scoring helps sales and marketing teams focus their efforts on the most promising leads, improving the efficiency of outreach and increasing conversion rates. Automated lead scoring systems are often integrated into CRM platforms to streamline the process.