Lead Scrubbing

Lead scrubbing is the process of cleaning and updating a lead database to ensure that the information is accurate, relevant, and free of duplicates or invalid entries. Scrubbing involves removing leads with outdated or incorrect information, leads that are unqualified or no longer relevant, and duplicate records. 

It’s a crucial step in maintaining the quality of a lead database, ensuring that sales and marketing teams are working with the most up-to-date and actionable information. By scrubbing leads, businesses can focus their efforts on high-quality prospects, reducing wasted time and improving the efficiency of lead generation and conversion efforts.