Lead Segmentation

Lead segmentation is the process of dividing leads into specific groups or categories based on shared characteristics, such as demographic information, behavior, or engagement level. Common segmentation criteria include geographic location, industry, job role, company size, or actions taken on a website (e.g., downloaded a whitepaper or attended a webinar). 

Segmentation allows businesses to tailor marketing efforts more effectively, sending relevant messages or offers to each group. For example, leads who have engaged with high-value content might receive more advanced nurturing compared to those who are early in the funnel. This targeted approach increases the chances of conversion.