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Dimitar is a seasoned marketing specialist and the visionary behind CLICKVISION. With over 10 years in digital marketing, he excels in crafting marketing strategies that boost rankings, which in return increase leads, conversions, sales, profits, and ROI.
Lead generation is a vital aspect of any online business because it helps capture essential contact information to nurture leads and turn them into paying customers. Since it involves various marketing tactics, this process is categorized into two main types– inbound and outbound lead generation. So, what is inbound lead generation and how do you […]
Effectively optimizing your lead generation efforts involves implementing various tactics through multiple stages of the process. One such element is known as lead response time, which occurs during the lead nurturing phase. So, how quickly should you contact inbound leads, and why is the response time so important? In this article, we’ll elaborate on when […]
Regardless of all the tactics and methods the new marketing technologies provide for us, email lead generation remains one of the most effective ways to attract and nurture potential customers. To make the most out of your email marketing, you must implement a robust and comprehensive strategy that includes personalization, segmentation, and consistent engagement. By […]
Many businesses combine their lead generation efforts with search engine marketing to convert more visitors into leads and drive better results. However, due to the complexity and cost of running paid ads, many get discouraged before they actually see results. That’s why, in this article, we’ll elaborate on what SEM lead generation is and the […]
For a successful business, you must have a deep understanding of your customers. Even in the initial phase of creating your business plan, you should define your target audience. Two commonly used concepts are ideal customer profile and a buyer persona. But what is the difference between an ideal customer profile and a buyer persona? […]
In sales and marketing, lead generation is a critical component employed for driving organizational growth and success. For many companies, it’s the initial stage of the sales funnel. But exactly what is lead generation in sales, and why is it so important? Below, we’ll elaborate on everything you need to know about lead generation in […]
Capturing and nurturing leads is an essential aspect of any online business. Yet, not every lead can be successfully converted into a customer using the same approach and tactics. That’s why having an insight into the lead’s quality can greatly impact your outcomes and conversion rates. So, what is lead segmentation, and how can it […]
The purpose of digital marketing is actually capturing potential prospects and turning them into leads and potential customers. With the high rise of ads on almost every social platform, these new technologies have opened the door to users being exposed to advertising without them realizing it. Now, ads have become one of the most effective […]
Many businesses invest in paid advertising to enhance their lead-generation efforts. Yet, some companies may not have the time and resources to develop an effective campaign or are saving their finances to optimize other business aspects. That’s why we’ll explain how to generate organic leads on LinkedIn by following simple strategies. By explaining some of […]
Lead generation is an essential aspect of any business operation. Implementing the right lead capture strategies allows you to gather valuable user information, which can then be used to nurture the relationship and convert it into paying customers. While many new online businesses believe that effective lead generation only requires website optimization or paid advertising, […]