Glossary
C
Cost Per Acquisition (CPA)
Customer Lifecycle
Cold Lead
Conversion Path
Customer Relationship Management (CRM)
Cost Per Lead (CPL)
Call-to-Action (CTA)
Churn Rate
Conversion Rate
L
Lead
Lead Generation
Lead Handoff
Lead Generation Campaign
Lead Acquisition
Lead Qualification Process
Lead Source
Lead Capture Page
Lead Database
Lead Generation Funnel
Lead Segmentation
Lead Capture Form
Lead Dumping
Lead Scoring
Lead Flow
Lead Nurturing
Lead Warm-Up
Lead Attribution
Lead Magnet
Lead Scrubbing
Lead Enrichment
Lead Velocity Rate (LVR)
Landing Page